Greenpeace set us another challenge at the beginning of the year and asked us to come with a eco friendly paper based poster 1200mm high x 1800mm wide and paper billboard 2500mm high x 3500mm wide campaign which people could interact with whilst being able to have two messages.
The first message, reading just “Want to know a dirty little secret?” with the rest of the poster / billboard area blacked out. The second message which is under the blackout message, reads “Global fashion brands are poisoning our rivers” with an image of a pipe spilling toxic waste into a river with the Greenpeace web address and QR code.
Just to add to the already very difficult print project the posters& billboards needed to be in 7 languages and sent to 10 different counties which were Mexico, Spain, Thailand, Indonesia, East Asia, Germany, Switzerland, Philippines, Sweden, and Denmark.
The 200gsm paper is ECF (Chlorine Free Bleaching) Eco friendly manufacturing process which has a stringent carbon cutting emission programme and implementation of innovative projects to use renewable energy in the manufacturing process: biomass and enzymatic treatments. The paper manufacture also has ISO 9001 quality management certification and ISO 14001 environmental certificate.
The clever bit is the special water soluble ink which is biodegradable, and is practically non-toxic to aquaticspecies and does not bioaccummulate.
The primary image was digitally printed on a UV printer and then the poster were blackout with the special water removable ink using a traditional screen-print process.
The “Dirty little secret” slogan which was also in 7 languages was digitally printed on a HP9000 high resolution printer onto a self adhesive vinyl which was then stuck on by hand onto each poster and billboard.
The posters and billboards were then rolled into tubes and air freighted to the 10 countries. Unfortunately not all the packages got to their destinations on time due to hold ups at customs and one package took 3 weeks! But nevertheless most of the Greenpeace global branches received there special posters and took video of how the public interacted with our posters, which you can see from the video.
Information from Greenpeace web site:
Dirty little secret
For World Water Day we decided to tell you a little secret, just wash and learn.
Greenpeace activists and volunteers plastered cities around the world with posters covered with a special non-toxic ink that was washed away to reveal the fashion industry’s dirty little secret. Consumers were then encouraged to take part in washing away the environmentally-friendly, water soluble paint to help raise awareness amongst shoppers and passers-by about the polluting practices of big brands including Ralph Lauren, Calvin Klein and G-Star, with the dripping paint designed to mimic the hazardous chemicals used by the suppliers of these brands.
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